About the Project
Project Overview
GREEN & HEALTHY je višegodišnja inicijativa koju finansira Evropska unija i provodi se u partnerstvu s CIHEAM Bari, jednim od vodećih mediteranskih centara za poljoprivredna istraživanja i obuku. Cilj projekta je transformacija sektora organske hrane u Bosni i Hercegovini kroz izgradnju sveobuhvatnog ekosistema podrške za proizvođače, potrošače i ruralne zajednice.
U središtu projekta nalazi se mreža od 8 inovacijskih hubova — specijalizovanih centara smještenih širom oba entiteta BiH, koji pružaju obuke, laboratorijske usluge, podršku za pristup tržištu i programe razvoja zajednice. Ovi hubovi služe kao mostovi između tradicionalnog znanja o poljoprivredi i savremenih poljoprivrednih inovacija.
Povezujući ruralne proizvođače s urbanim tržištima, podržavajući procese organske certifikacije i educirajući potrošače o prednostima organske hrane, GREEN & HEALTHY stvara održiv prehrambeni ekosistem koji koristi svima — od farme do trpeze.
Quadruple Helix Model
Four interconnected pillars driving sustainable innovation
Public Authorities
Government bodies and ministries providing regulatory frameworks and policy support.
Businesses & Producers
Farmers, cooperatives, and agri-food businesses driving organic production.
Research & Academia
Universities and research institutions advancing agricultural science and innovation.
Civil Society & Consumers
NGOs, consumer groups, and communities advocating for sustainable food systems.
Project Goals
Support Organic Production
Provide technical assistance, training, and certification support to organic producers across BiH.
Strengthen Innovation Hubs
Build and equip 8 Innovation Hubs as centres for agricultural innovation and community development.
Connect Producers to Markets
Create digital and physical market access pathways linking rural producers with urban and export markets.
Educate Consumers
Raise awareness about organic food, sustainability, and healthy eating among consumers and young people.